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Online Marketing Blog
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Grow your business with TopRank Online Marketing tips, articles, & experts interviews on social media, digital PR & search engine marketing.
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Interview: Mel Carson of Microsoft Advertising
Spotlight on Search Interview: Mel Carson Microsoft Advertising If you attend Search Marketing industry conferences, you’ve no doubt run into the ever optimistic and charming Mel Carson from Microsoft. When I was last in London, Mel connected me with an excellent Fish n Chips that the pubs around Trafalgar Square couldn’t get close to. Mel [...]
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Win a Free Pass to MN Blogger Conference
Update: Congratulations! Rebecca Flansburg has won the free pass to the 1st Minnesota Bloggers Conference for her post: “Mama wants to go MN Blogger Bad” It was close, she won by just 2 votes over Josh Braaten and Patrick Garmoe. Congratulations again Rebecca and thank you for a clever and compelling post! TopRank Online Marketing [...]
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Everything I Know About Marketing I Learned from Google
Aaron Goldman is an accomplished digital marketer that I know through MediaPost’s Search Insider Summit conference. He reached out to me while writing his new book, “Everything I Know About Marketing I Learned from Google”, and asked if I’d like to contribute. Such a request is a great honor to me but unfortunately, I never did [...]
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The Real Cost of Buying Links for SEO: $4 Million
I was reading a copy of the Inc. 500 issue on my flight back from Dallas this weekend and came across an article about a seasonal online retailer that was “penalized” right before the Holidays for paid links. He estimated the revenue loss due to plummeting organic search visibility at $4 million in sales. Now [...]
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Social Media SEO Success with Blogging
My presentation on how to leverage Social Media SEO to improve the reach and effectiveness of blog content for marketing at OpenCa.mp DFW this weekend ended up being a lot of information in a very short period of time. The use of a video interview I did with Brian Clark as the segue into my [...]
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